Watch Now: The Best Business Communication Textbooks Revealed

Only the Best Business Communication Textbooks Include a Mobile Communication Component

Are the authors of the business communication textbook you've adopted still pretending mobile communication doesn't exist?

Be Sure Your Textbook Has Full Coverage of Mobile Business Communication by 2016

In teaching business communication, for an abundance of useful teaching materials for your business communication course, we suggest you visit these websites: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter. This sites will provide great assistance in teaching business communication.

Visit this page to order an examination copy of a Bovee & Thill textbook.

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Discover the Best Business Communication Textbooks on the Market

Why Do Instructors Continue to Choose Bovée and Thill Textbooks: Because They're The Best Business Communication Textbooks on the Market

1. Three decades of market-leading innovation, with unique content, pedagogy, and instructor support resources.

2. Practical advice informed by deep, hands-on experience in all forms of modern business media

3. Engaging coverage of real companies and contemporary issues in business communication

4. Up-to-date coverage that reflects today’s business communication practices and employer expectations

5. Integrated learning that seamlessly combines print and digital features

6. Extensive added value with unique, free resources for instructors and students

Three Decades of Innovation, Helping Instructors Prepare Students for the Evolving Challenges of the Contemporary Workplace

The history of business communication over the past couple of decades has been one of almost constant change. The first major wave was the digital revolution, replacing much of the print communication of the past with email, instant messaging, web content, and other new forms. Then came social media, which fundamentally redefined the relationship between business and their stakeholders. And now comes the third wave, and it's proving to be every bit as disruptive–and full of exciting possibilities–as the first two.

Mobile communication, and mobile connectivity in the larger sense, is changing the way business communicators plan, create, and distribute messages. Mobile devices are overtaking PCs as the primary digital communication tool for millions of consumers, employees, and executives; business that don't get mobile friendly in a hurry will fall behind.

The fundamental skills of writing, listening, presenting, and so on will always be essential, of course, but those skills must be executed in a contemporary business context. That's why Bovee and Thill textbooks carefully blend technology awareness and skills with basic communication skills and practices. Discover for yourself why Bovee and Thill textbooks are considered the best business communication textbooks on the market.

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Best Business Communication Textbooks

As you consider the best business communication textbooks, keep in mind he Importance of mobile communication coverage in the textbook you select.

Whether it’s emailing, social networking, watching video, or doing research, the percentage of communication and media consumption performed on mobile devices continues to grow. For millions of people around the world, a mobile device is their primary way, if not their only way, to access the Internet. Globally, roughly 80 percent of Internet users access the web at least some of the time with a mobile device.

Mobile has become the primary communication tool for many business professionals, including a majority of executives under age 40. Email and web browsing rank first and second.

In terms of the most common non-voice uses of smartphones, more email messages are now opened on mobile devices than on PCs. Roughly half of U.S. consumers use a mobile device exclusively for their online search needs, and many online activities that eventually migrate to a PC screen start out on a mobile screen. For many people, the fact that a smartphone can make phone calls is practically a secondary consideration; data traffic from mobile devices far outstrips voice traffic.

Be Sure Your Textbook Has Full Coverage of Mobile Business Communication by 2015-2016

Looking for useful teaching materials for your course in business communication? We suggest you check out these websites: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter.

Visit this page to order an examination copy of a Bovee & Thill textbook.

As you select the best business communication textbook for your students, remember that only Bovee and Thill covers mobile communication. All other authors are pretending that mobile doesn't exist.

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Business Communication Textbooks Have Wide Gap in Coverage: Which Ones are the Best?

business communication instruction

An analysis of digital, social, and mobile media in business communication textbooks reveals Bovée and Thill’s superb coverage far exceeds the coverage found in competing texts, which in comparison is shockingly incomplete and out of date. Read the full article from ABC 6 News.

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Bovee and Thill: Authors of the Best Business Communication Textbooks on the Market

Bovee and Thill have led the business communication field for more than 30 years with innovative, high-quality textbooks that have consistently been on the leading edge. They were the first to

Textbook Support                                        

  • cover digital media
  • cover social media
  • cover mobile business communication
  • cover essential communication technologies as they went mainstream in the business world, such as email, blogs, microblogs (Twitter), data visualization, e-portfolios, infographics, text messaging, and virtual meetings
  • cover business etiquette
  • cover communication in a diverse world and recognize the importance of diversity in photographs and exhibits
  • cover developing presentations in a social media environment
  • cover enhancing presentations with slides
  • discuss and show pictures of real companies and to include a Company Index
  • write chapter-opening vignettes to help students see how real professionals use chapter concepts and skills
  • write about real companies in exercises and cases
  • include cases that involve the full range of contemporary business media, from blog posts to text messaging
  • cover digital video as a major business communication medium
  • create the name and concept for "Letters for Analysis"
  • create the name and concept for "Document Makeovers"
  • create the name and concept for “On the Job” business communication simulations
  • receive an Award for Excellence from the Textbook Authors Association for a business communication textbook

  
Instructor Support and Interaction

  • become active and widely known users of emerging digital media, developing hands-on experience that is reflected in their textbook content
  • have a business communication blog
  • offer a business communication news service, Business Communication Headline News, for adopters and their students
  • provide Real-Time Updates, a web-based service featuring the latest articles, videos, PowerPoints, infographics, websites, and podcasts to adopters and their students, categorized by the chapters in Bovee & Thill's textbooks
  • offer online magazines, 10 in all, each one dedicated to an important business communication topic along with a weekly newsletter of the most popular articles
  • offer a Business Communication Pictorial Gallery on Pinterest
  • have a business communication channel on YouTube
  • have a Teaching Business Communication group on LinkedIn and on Facebook (with a combined membership of over 4,300 instructors)
  • be on Twitter as business communication authors
  • offer dozens of business communication slide programs that they've created (available on SlideShare)
  • to email a video newsletter several times each semester
  • have a website that focuses on instruction, “Teaching Business Communication”
  • have been recognized for their contributions to the field by the Governor of Massachusetts and the Boston Red Sox.
     

If imitation is the sincerest form of flattery, then Bovee and Thill should be proud, because they’re the most imitated authors in the field. Their texts set the standard by which other textbooks in the field are judged, which is why their texts are the best business communication textbooks available today.

Bovee and Thill have the most extensive collection of free resources for instructors and students in the history of business communication publishing. You can see the full list at http://blog.businesscommunicationnetwork.com/resources.

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